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Zillow Reveals the Best Paint Colors to Help Sell Your Home in 2026

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Zillow Reveals the Best Paint Colors to Help Sell Your Home in 2026

Zillow Reveals the Best Paint Colors to Help Sell Your Home in 2026

Thinking about repainting before listing your home? The color you choose may have a bigger impact than you think.

According to Zillow's latest Paint Color Analysis, buyers are increasingly drawn to warm, nature-inspired colors that make a home feel stylish, welcoming, and move-in ready. In some cases, the right paint color can even increase a home's perceived value and lead to higher offers.

The Colors Buyers Love

Zillow's research found that shades inspired by nature continue to resonate with buyers.

Sage green was one of the strongest performers across multiple rooms, while chocolate brown, navy blue, and charcoal gray also ranked highly for creating a warm and sophisticated feel. Buyers viewed these colors as intentional, modern, and connected to today's popular organic design trends.

Specific rooms showed interesting preferences:
  • Chocolate brown bedrooms generated some of the highest buyer appeal.
  • Shades of sage green seem to be fan favorites for bathrooms. Simple, clean colors that signal a well-maintained space perform very well.
  • Pale blue living rooms and darker kitchen colors such as charcoal gray also received favorable responses from buyers.

Colors to Avoid Before Listing

Not every color helps your home's value.

Zillow found that ochre yellow, bright reds, and some pale pink shades were among the least appealing colors to buyers. These colors often made spaces feel dated or overly personalized, which can make it harder for buyers to envision themselves living in the home.

What This Means for Central Oregon Sellers

Before investing in a full repaint, consider your home's style, location, and target buyer. While trendy colors can help create emotional appeal, the goal is still to make your home feel clean, well-maintained, and move-in ready.

For many Central Oregon homes, warm earth tones, soft greens, muted blues, and modern neutrals complement the region's natural landscape while appealing to a broad range of buyers.

A Small Update With Big Impact

Fresh paint remains one of the most affordable ways to prepare a home for sale. Combined with proper pricing, professional photography, and thoughtful staging, the right paint color can help your home stand out in today's market.

If you're preparing to sell and wondering which updates will deliver the greatest return, we'd be happy to help you create a strategy tailored to your home and neighborhood.
Read the full article on Zillow here.

If you're preparing to sell and wondering which updates will deliver the greatest return, we'd be happy to help you create a strategy tailored to your home and neighborhood.

For more tips to help your home look its best and to price it right for today's market, explore our blog library or contact Avenir Realty.
All information is considered reliable, but not guaranteed. Please contact one of our agents licensed in Oregon for more information.

All information deemed reliable but not guaranteed. If your property is listed with a real estate broker, this is not a solicitation of brokerage services. AvenirRealty, License , Avenir Realty.

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