Zillow Preview: A New Advantage for Avenir Sellers and Buyers

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A New Chapter in Real Estate Marketing

A major shift is happening in how homes are introduced to the market.

Following the resolution of a high-profile dispute between Compass and Zillow over pre-market listings, a new opportunity has emerged Zillow Preview. This platform is designed to give listings exposure before they officially hit the market, reshaping how buyers and sellers connect.

And importantly for our clients, Avenir Realty now has access through SIDE, placing us at the forefront of this evolving strategy.

What Is Zillow Preview?

Zillow Preview allows participating brokerages, including those partnered with SIDE, to showcase pre-market listings on Zillow and Trulia, where millions of buyers begin their search.

This means listings can now be marketed publicly before going live on the MLS, creating a powerful early exposure window while still maintaining control over the official launch.

As SIDE CEO Guy Gal shared:

“We believe in transparency and accessibility in real estate. If a seller wants to pre-market, this is the best way to do that while still protecting buyers' access to available homes.”

Why This Matters for Sellers

For homeowners, Zillow Preview introduces a smarter and more strategic way to launch a listing.

Early Visibility Without Full Market Pressure

Generate interest and test pricing before officially going live.

Stronger Market Debut

Build momentum ahead of your listing launch, potentially leading to stronger offers.

Expanded Reach

Your home can be seen by a broader audience beyond private networks, right where buyers are already searching.

What This Means for Buyers

For buyers in Central Oregon, this creates meaningful new opportunities.

See Homes Earlier

Access listings before they hit the competitive open market.

Be Better Prepared

More time to plan financing, tours, and decision-making.

Gain a Competitive Edge

In a low-inventory market like Bend and Sisters, early access can be the difference.

What This Means for Avenir Clients

With Avenir Realty’s connection to SIDE, we now have the ability to leverage Zillow Preview as part of our marketing strategy.

This allows us to:

✔ Introduce listings thoughtfully and strategically

✔ Maximize exposure from day one

✔ Provide our buyers with early access opportunities

It’s another way we stay proactive, innovative, and client-focused in a changing market.

Zillow Preview represents a shift toward greater transparency, broader exposure, and earlier access.

For sellers, it’s about launching with intention and visibility.

For buyers, it’s about discovering opportunities sooner.

For our team, it’s about using every available tool to deliver exceptional results.

Curious how Zillow Preview could impact your next move?

Explore more insights on our blog for the latest updates on Central Oregon real estate, lifestyle, and smart strategies for buying and selling.

All information deemed reliable but not guaranteed. If your property is listed with a real estate broker, this is not a solicitation of brokerage services. Avenir Admin, License , Avenir Realty.

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Zillow Preview: A New Advantage for Avenir Sellers and Buyers

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Zillow Preview: A New Advantage for Avenir Sellers and Buyers

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