Why Baby Boomers Are Leading the Market
👉 Baby Boomers now make up the largest share of buyers.
This is a notable shift, as Millennials previously held that position.
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Many Boomers are buying with cash or significant equity
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They’re less impacted by today’s higher mortgage rates
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Lifestyle moves (downsizing, relocating, second homes) are driving activity
In short, they have both the financial flexibility and timing advantage.
What’s Happening With Millennials?
Millennials are still a major force, but their share has dipped.
Despite this, they remain highly active, just more selective and strategic in today’s market.
The Rise of Gen X (The “Quiet Power Buyers”)
Gen X is often overlooked, but they’re steadily gaining ground.
👉 Many are in their peak earning years
👉 Often moving up or investing
👉 Typically bringing equity from previous homes
They’re becoming a strong, stable segment in today’s transactions.
Gen Z: Just Getting Started
Gen Z is beginning to enter the market, but still represents a small share.
Expect this group to grow in influence over the next decade.
What This Means for Central Oregon
In markets like Bend, Sisters, and Sunriver, these generational trends are especially noticeable:
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Equity-rich buyers (Boomers & Gen X) are driving many transactions
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Out-of-area buyers often bring significant purchasing power
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Younger buyers are present—but facing more competition
👉 This creates a market that is competitive at the high end and constrained at the entry level
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You’re often marketing to well-qualified, equity-backed buyers
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Pricing and presentation still matter—but demand is supported
Today’s housing market isn’t just about supply and demand, it’s about who has the ability to act.
Right now, that advantage sits largely with older, equity-rich generations, shaping the pace and structure of the market in meaningful ways.
As these dynamics continue to evolve, staying informed on who is driving the market will help you make smarter, more strategic real estate decisions. If you’re curious how this trend specifically impacts your home value, or your buying power, we’re always here to help guide you through it.
If you enjoy insights like this, visit our blog for more market updates, neighborhood guides, and real estate tips designed to help you stay informed and ahead.
